How does the Brand Health Index work?

The `calculate_brand_health` tool determines the index by multiplying the sentiment score by the logarithm of the total reach, normalized against industry benchmarks.

Can I track my market share in specific wine categories?

Yes, you can use `get_share_of_voice` to see your brand's percentage of the conversation within categories like Rosé or Merlot compared to competitors.

How are reputation risks identified?

The `monitor_reputation_signals` tool identifies risks when negative sentiment reach exceeds your specified sensitivity threshold.

Wine PR Sentiment Intelligence MCP Connector for Claude

A+

Quantify media impact, brand health, and reputation risks for wine brands.

5 tools Official Updated Oct 1, 2026 Official Vinkius Partner

More Details Connect to Claude

This MCP server provides specialized sentiment intelligence for wine brands. It connects AI agents to media data to calculate the Brand Health Index, evaluate PR campaign impact, and monitor reputation signals. Use get_sentiment_summary to analyze brand tone, calculate_brand_health to assess reputation strength, evaluate_pr_impact to measure campaign success, monitor_reputation_signals to detect risks or opportunities, and get_share_of_voice to compare market presence against competitors.

wineprsentimentbrand-healthmedia-intelligence

Connect to Claude

Subscribe on Vinkius, then add this connector to Claude.ai or Claude Code.

① Claude.ai (web app)

Go to Settings → Connectors → Add custom connector
Paste the MCP endpoint URL below

https://edge.vinkius.com/vk_preview_GZi6yY7Oj3Jqc0BiTa82GpYC3reX5haRt7mWlZIu/mcp

② Claude Code (terminal)

claude mcp add --transport http wine-pr-sentiment-intelligence https://edge.vinkius.com/vk_preview_GZi6yY7Oj3Jqc0BiTa82GpYC3reX5haRt7mWlZIu/mcp

③ Claude Desktop

Add to claude_desktop_config.json:

{
  "mcpServers": {
    "wine-pr-sentiment-intelligence": {
      "url": "https://edge.vinkius.com/vk_preview_GZi6yY7Oj3Jqc0BiTa82GpYC3reX5haRt7mWlZIu/mcp"
    }
  }
}

Get full access on Vinkius

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