How does this tool calculate brand value?

The `calculate_brand_value` tool combines price premium, brand recognition, loyalty rates, and distribution penetration to determine the total economic contribution.

Can I assess the risk of raising prices?

Yes, you can use `analyze_premium_elasticity` to evaluate how demand fluctuates based on changes to the price premium and current loyalty rates.

Does vintage quality affect the results?

Yes, the `get_vintage_impact` tool specifically quantifies how a specific year's quality and critic scores influence brand prestige and price volatility.

Wine Brand Equity Calculator MCP Connector for Claude

A+

Quantify wine brand value through market data and quality metrics.

4 tools Official Updated Oct 1, 2026 Official Vinkius Partner

More Details Connect to Claude

This MCP server provides specialized analytical tools to quantify the economic value of wine brands. By synthesizing consumer loyalty, market presence, and product quality, it helps brands understand their market position. Use calculate_brand_value to determine total economic contribution, analyze_premium_elasticity to assess price sensitivity, evaluate_marketing_roi to measure investment effectiveness, and get_vintage_impact to understand how specific years influence prestige.

winebrand-equitymarket-analysiseconomicsretail

Connect to Claude

Subscribe on Vinkius, then add this connector to Claude.ai or Claude Code.

① Claude.ai (web app)

Go to Settings → Connectors → Add custom connector
Paste the MCP endpoint URL below

https://edge.vinkius.com/vk_preview_cjdabosOOdVedJ9seucLTGNCKQZrfvufWosOfFeI/mcp

② Claude Code (terminal)

claude mcp add --transport http wine-brand-equity-calculator https://edge.vinkius.com/vk_preview_cjdabosOOdVedJ9seucLTGNCKQZrfvufWosOfFeI/mcp

③ Claude Desktop

Add to claude_desktop_config.json:

{
  "mcpServers": {
    "wine-brand-equity-calculator": {
      "url": "https://edge.vinkius.com/vk_preview_cjdabosOOdVedJ9seucLTGNCKQZrfvufWosOfFeI/mcp"
    }
  }
}

Get full access on Vinkius

The preview token above works for testing. Powered by Vinkius.