Meta Ads

Meta Ads MCP Connector for Claude

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Equip your AI agent with direct access to Meta Ads — manage Facebook and Instagram campaigns, track ad performance, and optimize spend without opening Meta Ads Manager.

10 tools Official Updated Jun 28, 2026 Official Vinkius Partner

Connect Meta Ads to your AI agent and manage Facebook and Instagram advertising conversationally.

What you can do

  • Campaign Management — List, create, update, and pause campaigns, ad sets, and ads across Facebook and Instagram.
  • Performance Analytics — Pull impressions, reach, clicks, CTR, CPC, CPM, conversions, ROAS, and frequency metrics.
  • Audience Management — Create custom audiences, lookalikes, and saved audiences with demographic and interest targeting.
  • Creative Insights — Compare ad creative performance, view thumbnail engagement, and identify winning variants.

How it works

  1. Subscribe to the Meta Ads integration on the marketplace.
  2. Create an app in Meta for Developers (developers.facebook.com → My Apps → Create App → Business type).
  3. Ask your AI agent to manage campaigns, pull reports, or optimize budgets.

Who is this for?

  • Performance Marketers — Monitor and optimize the world's largest ad network with conversational analytics.
  • E-commerce Brands — Track ROAS, conversion events, and product catalog campaigns across Facebook and Instagram.
  • Agencies — Manage multiple client ad accounts with unified campaign intelligence.
ad-campaign-managementperformance-analyticssocial-advertisingaudience-targetingroas-trackingad-spend-optimization

10 tools expose this connector's capabilities to your AI agent.

list_campaigns

List all Meta ad campaigns

get_account_info

Get ad account details

get_campaign_insights

Get campaign performance metrics

list_ad_sets

List ad sets in a campaign

list_ads

List ads in an ad set

get_account_insights

Get account-level performance

list_audiences

List custom audiences

list_creatives

List ad creatives

pause_campaign

Can be reactivated later. Pause a campaign

activate_campaign

Activate a paused campaign

See how to talk to your AI agent using Meta Ads.

What's my Meta ad spend and ROAS this month?

This month: Total spend: $15,400. Reach: 2.1M. Impressions: 5.8M. Clicks: 42,000. CTR: 0.72%. CPC: $0.37. Purchases: 620. ROAS: 4.8x. Best campaign: 'Product Catalog Retargeting' (8.2x ROAS).

Which ad creatives are performing best?

Top 3 creatives by ROAS: 1) Video 'Product Unboxing' (6.5x ROAS, $2.1K spend), 2) Carousel 'Summer Collection' (5.8x, $3.4K), 3) Static 'Testimonial - Sarah' (5.2x, $1.8K). Worst: 'Brand Story v3' (0.9x ROAS — consider pausing).

Create a lookalike audience from my top 1000 customers.

Lookalike audience created: 'Top 1K Customers - 1% Lookalike' in US. Estimated reach: 2.5M people. Similarity: 1% (highest match). Ready to use in campaigns.

1. Go to **developers.facebook.com** and log in. 2. Click **My Apps** → **Create App**. 3. Select **Business** as the app type. 4. Fill in the app name and connect it to your Business Manager. 5. Add the **Marketing API** product to your app. 6. Go to **Settings → Basic** and copy your **App ID** and **App Secret**. 7. Generate a **System User Access Token** in Business Manager (Business Settings → System Users → Generate Token). 8. Paste all values below. 💡 For production use, submit your app for **App Review** to get stable, long-lived tokens.

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