MCP For Claude Marketplace
Walmart Connect Ads

Walmart Connect Ads MCP Connector for Claude

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Manage Walmart Sponsored Search campaigns, budgets, keywords, and performance reports with AI. Exclusive for Walmart Connect Partner Network members.

8 tools Official Updated Jun 28, 2026 Official Vinkius Partner
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What you can do

Take complete control of your Walmart Connect Advertising campaigns with full Sponsored Search API access:

  • Track Ad Campaigns: Monitor campaign performance with real-time CPC, ROAS, and conversion metrics.
  • Execute Budgets & CPCs: Set and adjust daily budgets per campaign to maintain profitable ROAS targets.
  • Handle Keyword Auctions: Optimize keyword bids and discover high-performing search terms within Walmart Connect.

How it works

  1. Hybrid WCPN Authentication: Combines OAuth 2.0 token generation with RSA-SHA256 request signing, matching the exact security model required by the Walmart Connect Partner Network.
  2. Isolated Ad Access: Exclusively targets advertising endpoints — your product catalog and inventory remain untouched.

Who is this for?

Built for Advertising Agencies, Growth Managers, and E-Commerce Advertisers managing Sponsored Search campaigns.

Prerequisite: You must be an approved Walmart Connect Partner Network (WCPN) partner with valid API credentials (Consumer ID, Private Key) issued during onboarding.

retail-mediacpc-campaignsad-spendroaskeyword-biddingmarketing-analytics

8 tools expose this connector's capabilities to your AI agent.

ads_add_keywords

Each keyword needs a text, match type (exact, phrase, or broad), and a bid amount in dollars. Send keywords as a JSON array string, e.g. [{"keyword":"laptop stand","matchType":"broad","bid":1.50}]. Add new keywords to a Sponsored Search ad group

ads_get_cpc_metrics

Data lag is approximately 1-3 hours. Optionally filter by a single campaign ID. Retrieve near real-time spend, impression, and click metrics for active campaigns

ads_get_keyword_performance

Optionally filter by campaign ID or ad group ID to narrow results. List keywords and their performance data for the advertiser account

ads_get_item_health_report

Supported report types: adGroup, adItem, keyword, itemHealth, placement, platform, category, brand, pageType, attributedPurchases, searchImpression, videoCampaigns, videoKeywords, outOfBudgetRecommendations, itemKeyword. A reportDate (yyyy-MM-dd) is optional for most types but required for date-bound reports. Generate a performance snapshot report for the advertiser account

ads_create_ad_group

Create a new ad group within a Sponsored Search campaign

ads_list_campaigns

Supports optional filtering by campaign ID or campaign name. List all Sponsored Search advertising campaigns for the authorized advertiser account

ads_pause_campaign

Pause an active Sponsored Search campaign

ads_update_daily_budget

Budget is in dollars. Update the daily budget for a specific Sponsored Search campaign

See how to talk to your AI agent using Walmart Connect Ads.

Analyze active Walmart Connect campaigns and list their current daily budgets.

Successfully queried Connect Ads. Found 3 campaigns active bounding daily constraints correctly.

Increase the bid on the exact keyword 'laptop stand' from $0.50 to $0.75 in Campaign A.

Operation successful. The bid for keyword 'laptop stand' has been updated to $0.75 in the targeted ad group.

Generate a performance report for all Sponsored Products over the last 30 days.

Report generation initiated. Extracting Cost-Per-Click statistics and total ROAS metrics for the requested 30-day window.

No. This MCP server targets Advertising endpoints only. To alter catalog media, use the general `walmart-marketplace-mcp`.

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