Criteo Retail Media API

Criteo Retail Media API MCP Connector for Claude

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Equip your AI agent to manage Criteo retail campaigns, line items, and product data directly via the Criteo API.

10 tools Official Updated Jun 28, 2026 Official Vinkius Partner

Integrate the Criteo Retail Media API directly into your AI workflow. Manage your retail advertising campaigns, monitor line item performance, and track product data across your retailer and advertiser accounts using natural language.

What you can do

  • Retail Campaign Management — List and retrieve detailed settings for all your retail media campaigns.
  • Line Item Monitoring — Access real-time configuration and performance for your retail line items.
  • Retailer & Product Discovery — Explore retail partners and products associated with your advertiser accounts.
  • Keyword & Performance Insights — Audit targeted keywords and request performance reports via chat.

How it works

  1. Connect the Criteo Retail Media integration to your AI assistant.
  2. Authorize using your Criteo Client ID and Client Secret (found in the Criteo Developer Portal).
  3. Orchestrate your retail media strategy through intuitive conversation.

Who is this for?

  • Retail Media Managers — Quickly check campaign statuses and retailer configurations on the go.
  • E-commerce Specialists — Audit product placements and monitor line item performance via chat.
  • Account Executives — Track advertiser accounts and retail partners during project planning.
retail-mediaad-campaignsproduct-dataline-item-managementad-performance

10 tools expose this connector's capabilities to your AI agent.

get_retail_campaign_details

Get detailed settings for a specific retail campaign

get_retail_media_report

Request a performance report for retail media

list_advertiser_accounts

List advertiser accounts managed in retail media

list_retail_budgets

List active budgets for retail media campaigns

list_retail_campaigns

List all retail media campaigns in Criteo

list_line_item_keywords

List keywords targeted by a specific line item

list_line_items

List all line items (ad groups) for retail campaigns

list_account_products

List products associated with a specific retail account

list_retailers

List retail partners available in your account

search_retail_campaigns_by_name

Search for retail campaigns by name keyword

See how to talk to your AI agent using Criteo Retail Media API.

List all retail media campaigns for advertiser account 'a8s9df7'.

I've found 3 campaigns for account 'a8s9df7', including 'Back to School 2024' and 'Electronics Spotlight'. Would you like to see the line items for any of these?

Show me the keywords being targeted in line item 'l123abc'.

Line item 'l123abc' is targeting 15 keywords, including 'laptop', 'gaming notebook', and 'ultrabook'. 5 of these keywords are currently generating conversions. Should I list the top performing ones?

Get a performance report for all retail campaigns from yesterday.

Yesterday, your retail campaigns generated 50,000 impressions and $5,000 in attributed sales across all retailers. The average ROAS was 4.5. Would you like a breakdown by retailer?

Log in to the Criteo Developer Portal, create a new app specifically for Retail Media, and you will receive a Client ID and Client Secret.

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