Zendesk Sell

Zendesk Sell MCP Connector for Claude

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Manage sales leads, contacts, and deals via the Zendesk Sell (Base CRM) API.

11 tools Official Updated Jun 28, 2026 Official Vinkius Partner

Connect your Zendesk Sell (formerly Base CRM) account to any AI agent to automate your sales pipeline and customer management. This MCP server enables your agent to interact with leads, qualified contacts, and sales deals directly from natural language interfaces.

What you can do

  • Lead Management — List, retrieve, and create sales leads to capture potential customer interest
  • Contact Oversight — Manage qualified people and organizations, and retrieve their complete metadata profiles
  • Deal Tracking — Monitor sales opportunities, update their status, and manage the entire deal lifecycle
  • Pipeline Automation — Create and update sales records directly from your conversation to keep your CRM accurate
  • CRM Cleanup — Delete unnecessary leads, contacts, or deals via simple natural language commands

How it works

  1. Subscribe to this server
  2. Enter your Zendesk Sell Personal Access Token
  3. Start managing your sales CRM from Claude, Cursor, or any MCP-compatible client

Who is this for?

  • Sales Representatives — Quickly update deal statuses and lead notes without logging into the dashboard
  • Sales Managers — Monitor pipeline health and track team opportunities via natural language commands
  • Operations Teams — Automate the creation of sales records and maintain database hygiene effortlessly
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11 tools expose this connector's capabilities to your AI agent.

list_sales_contacts

List all sales contacts (qualified prospects)

create_sales_contact

Requires a JSON body with contact details. Create a new person or organization contact

create_sales_deal

Requires deal name and contact_id. Create a new sales opportunity (deal)

create_new_lead

Requires last_name or organization_name. Create a new sales lead

list_sales_deals

List all sales deals (opportunities)

delete_sales_deal

Remove a deal from the account

get_sales_contact_details

Get details for a specific contact

get_deal_details

Get details for a specific sales deal

get_lead_details

Get details for a specific lead

list_sales_leads

List all sales leads

update_existing_deal

Update details for an existing deal

See how to talk to your AI agent using Zendesk Sell.

List all active sales leads in my Zendesk Sell account.

I've retrieved your leads. You have 15 active leads, including 'John Smith' from 'Acme Corp' and 'Jane Doe' from 'Global Tech'. Would you like to see more details for any of them?

Create a new deal named 'Enterprise License' for contact ID '98765'.

Successfully created the deal 'Enterprise License' for contact 98765. The new deal ID is '54321' and its initial status is 'Incoming'.

Update the status of deal '54321' to 'Won'.

Successfully updated deal 54321. The status is now marked as 'Won' in your Zendesk Sell pipeline. Congratulations!

Leads represent potential interest but are not yet qualified. Contacts are qualified individuals or organizations that can be associated with sales deals.

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