UTM Campaign Builder

UTM Campaign Builder MCP Connector for Claude

A+

Equip Marketing Agents to generate flawless tracking links. Safely encode UTM parameters and prevent broken Google Analytics routing.

1 tools Official Updated Jun 28, 2026 Official Vinkius Partner

When a Martech AI Agent drafts social media posts or email campaigns, it needs to append tracking data to the links (UTMs). LLMs are notorious for hallucinating query strings—adding double ??, forgetting to URL-encode spaces, or breaking existing parameters. This ruins data attribution in Google Analytics. This MCP solves that perfectly.

The Superpowers

  • Strict URL Encoding: Merges utm_source, utm_medium, and other parameters cleanly into any base URL using strict browser-grade encoding.
  • Analytics Protection: Guarantees that every generated link works perfectly without causing 404s or dropping tracking data.
utm-parameterscampaign-trackinglink-buildinggoogle-analyticsmarketing-attributionurl-encoding

1 tools expose this connector's capabilities to your AI agent.

build_utm_url

Provide the base landing page URL, utm_source, and utm_medium as required fields. Optionally add campaign, term, and content. The engine handles all URL encoding and query string merging safely. Safely constructs and encodes marketing UTM tracking URLs. Prevents AI from hallucinating broken query strings

See how to talk to your AI agent using UTM Campaign Builder.

Build a tracking URL for `https://vinkius.com/pricing` with source `linkedin` and medium `social`.

UTM Campaign URL: Generated successfully.

Add UTM tracking to this link for our Black Friday email blast.

UTM Campaign URL: Generated successfully.

I have this landing page that already has `?ref=affiliate`. Append the UTM source `facebook` safely.

UTM Campaign URL: Appended successfully.

The engine safely detects existing parameters and appends the UTMs using `&` instead of `?`, preserving all previous data.

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