How is Instagram engagement calculated?

The `compute_instagram_lag` tool calculates the rate by summing likes, comments, and saves, then dividing that sum by the total number of impressions.

What is a benchmark standard?

A benchmark standard is a target engagement rate based on your account size. You can use `retrieve_benchmark_standard` to find the appropriate target for Nano, Micro, Macro, or Mega tiers.

Does this tool support LinkedIn?

Yes, the `compute_linkedin_engagement` tool calculates engagement rates for LinkedIn using likes, comments, and shares relative to impressions.

Social Media Engagement Calculator MCP Connector for Claude

A+

Calculate platform-specific engagement rates for Instagram and LinkedIn and compare them against industry benchmarks.

3 tools Official Updated Jun 28, 2026 Official Vinkius Partner

More Details Connect to Claude

This MCP server provides specialized tools to quantify social media performance. Use compute_instagram_engagement to calculate engagement rates based on likes, comments, and saves relative to impressions. Use compute_linkedin_engagement to determine LinkedIn engagement using likes, comments, and shares. You can also use retrieve_benchmark_standard to find the target engagement rate for specific account tiers like Nano, Micro, Macro, or Mega.

engagementinstagramlinkedinmetricsbenchmarks

Connect to Claude

Subscribe on Vinkius, then add this connector to Claude.ai or Claude Code.

① Claude.ai (web app)

Go to Settings → Connectors → Add custom connector
Paste the MCP endpoint URL below

https://edge.vinkius.com/vk_preview_NdxECRbvZoVAGqCMOBt6XWPv7UUsubtMWrPr7Kdo/mcp

② Claude Code (terminal)

claude mcp add --transport http social-media-engagement-calculator https://edge.vinkius.com/vk_preview_NdxECRbvZoVAGqCMOBt6XWPv7UUsubtMWrPr7Kdo/mcp

③ Claude Desktop

Add to claude_desktop_config.json:

{
  "mcpServers": {
    "social-media-engagement-calculator": {
      "url": "https://edge.vinkius.com/vk_preview_NdxECRbvZoVAGqCMOBt6XWPv7UUsubtMWrPr7Kdo/mcp"
    }
  }
}

Get full access on Vinkius

The preview token above works for testing. Powered by Vinkius.