Snapchat Conversions

Snapchat Conversions MCP Connector for Claude

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Send conversion events to Snapchat Ads via the Conversions API with AI agents.

12 tools Official Updated Jun 28, 2026 Official Vinkius Partner

Connect your Snapchat Ads account to any AI agent to automate your server-side conversion tracking and marketing attribution. Snapchat Conversions API (CAPI) provides a robust platform for reporting web and app events, and this integration allows you to send conversion metadata, track purchases, and monitor sign-ups through natural conversation.

What you can do

  • Event Reporting Orchestration — Send real-time conversion events (Purchase, Page View, Sign Up) programmatically to optimize your Snapchat ad performance.
  • User Data Management — Submit hashed customer metadata to ensure high match rates and accurate attribution directly from the AI interface.
  • App Event Integration — Report app-specific events like App Open or In-App Purchases to track your mobile campaign ROI via natural language.
  • Compliance & Hashing Monitoring — Access integration guidelines to ensure all PII is properly SHA-256 hashed before transmission.
  • Operational Monitoring — Track event submission results and monitor API health to ensure your marketing data is always synchronized.

How it works

  1. Subscribe to this server
  2. Enter your Snapchat Conversions API Token from Ads Manager
  3. Start managing your marketing attributions from Claude, Cursor, or any MCP-compatible client

Who is this for?

  • Performance Marketers — quickly report offline or server-side conversions and monitor ad attribution without switching apps.
  • Growth Engineers — automate the sending of custom conversion events and monitor event match quality via natural conversation.
  • Operations Teams — streamline the retrieval of integration guidelines and monitor marketing data flow directly within the chat.
conversion-trackingad-attributionevent-reportingmarketing-apidata-sync

12 tools expose this connector's capabilities to your AI agent.

list_supported_conversion_events

List valid event types

track_add_to_cart_event

Track an item added to cart

track_app_open_event

Track a mobile app opening

track_page_view_event

Track a website page view

track_purchase_event

Requires pixel_id and user identifiers. Track a successful purchase

send_custom_conversion_event

Send a raw JSON conversion event

track_search_event

Track a site search

track_sign_up_event

Track a new user registration

track_start_checkout_event

Track the start of checkout

track_view_content_event

Track a product detail view

get_capi_integration_guidelines

Get best practices for hashing

check_capi_health

Verify CAPI status

See how to talk to your AI agent using Snapchat Conversions.

Send a PURCHASE conversion event to Snapchat with pixel ID 'abc-123'.

Conversion event triggered! I've successfully reported the purchase event to Snapchat via the Conversions API. Transaction ID: TXN-456.

Show me the conversion funnel performance for all active Snapchat ad campaigns.

4 active Snapchat campaigns. "Summer Collection" (swipe-up): 234K impressions, 12.4K swipes (5.3% CTR), 890 add-to-carts, 234 purchases. ROAS: 4.2x. Spend: $2,340. Revenue: $9,828. "App Install" (deep link): 156K impressions, 8.9K taps, 2,340 installs. CPI: $1.23. "Brand Awareness" (story ad): 890K impressions, 67K views (7.5% VTR). "Lead Gen" (form): 45K impressions, 1,200 leads. CPL: $3.80. Total Snap Pixel events tracked: 45,678.

Send a batch of purchase conversion events for orders processed through our checkout today.

Conversion events batch sent to Snapchat Conversions API. Events: 67 PURCHASE events. Total revenue reported: $8,945. Average order value: $133.51. Deduplication: 4 events matched existing Snap Pixel events (removed). Net new: 63 events. Match rate: 89% (Snapchat matched 56 events to Snapchat users). Attribution window: 28-day click, 1-day view. Events timestamped with original transaction time. Next sync scheduled: 6 hours. Campaign optimization data will update within 4 hours.

Log in to your Snapchat Ads Manager, navigate to **Business Details**, and you will find your Conversions API Token under the API tokens section.

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