Referral Program Copy Scorer

Referral Program Copy Scorer MCP Connector for Claude

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Analyze referral program marketing copy for clarity, friction, and effectiveness.

5 tools Official Updated Oct 1, 2026 Official Vinkius Partner

The Referral Program Copy Scorer is an analytical tool designed to evaluate the effectiveness of your referral marketing materials. It helps you minimize cognitive load and maximize user participation by auditing key elements of your copy. Using tools like score_incentive_clarity, you can ensure both referrers and referees understand their rewards. The calculate_friction_score identifies complex instructions that might cause drop-offs, while audit_cta_specificity ensures your buttons are actionable. Additionally, check_compliance_visibility verifies legal transparency, and identify_reward_framing analyzes how value is communicated (e.g., currency vs percentage). This MCP connects your AI agents to deep marketing analytics for high-conversion referral programs.

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5 tools expose this connector's capabilities to your AI agent.

check_compliance_visibility

Verifies that legal disclaimers or links to terms are present to ensure transparency

identify_reward_framing

Identifies which psychological method is being used to communicate value

score_incentive_clarity

Determines if both the sender and the receiver benefits are clearly articulated in the text

calculate_friction_score

Evaluates how much cognitive effort is required based on the length and complexity of the instructions

audit_cta_specificity

Assesses if the call-to-action provides enough detail for a user to act without confusion

See how to talk to your AI agent using Referral Program Copy Scorer.

Analyze this referral text: 'Invite a friend and you both get $10! Click here to start sharing. Terms apply.'

The incentive clarity is high as both parties are mentioned. The reward framing is CURRENCY ($10). The CTA specificity is moderate, and compliance visibility is confirmed by the presence of 'Terms apply'.

Check the friction level for these instructions: 'Go to your settings, click on the referral tab, copy your unique link, and paste it into a message to your best friend.'

The friction level is High due to the multiple steps required in the instruction text.

Is this CTA effective: 'Get 20% off your next order by using our referral link!'

The reward framing is PERCENTAGE (20%). The CTA is actionable, though adding specific action steps could improve the specificity rating.

The `score_incentive_clarity` tool checks if the rewards for all expected parties, such as both the sender and receiver, are explicitly stated in your text.

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