How is the advertising price determined?

Pricing is calculated using the `get_rate_card` tool, which factors in total downloads, the base CPM, the number of ad slots, and any host-read premiums.

What is effective CPM?

Effective CPM is the true cost per 1,000 listeners after accounting for all premiums, production fees, and exclusivity costs across the entire campaign.

Can I compare different campaign strategies?

Yes, the `compare_scenarios` tool allows you to evaluate multiple configurations to find the best value based on the lowest effective CPM.

Podcast Sponsorship Calculator MCP Connector for Claude

A+

Calculate precise advertising pricing and campaign ROI for podcast sponsorships.

4 tools Official Updated Oct 1, 2026 Official Vinkius Partner

More Details Connect to Claude

This MCP server provides specialized tools for podcasters and media agencies to determine advertising costs and audience reach. Use get_rate_card to generate pricing for single units, calculate_projected_reach to estimate actual listener engagement, and calculate_package_total to determine the full investment for entire campaigns. You can also use compare_scenarios to evaluate different advertising strategies based on effective CPM.

podcastadvertisingcpmroisponsorship

Connect to Claude

Subscribe on Vinkius, then add this connector to Claude.ai or Claude Code.

① Claude.ai (web app)

Go to Settings → Connectors → Add custom connector
Paste the MCP endpoint URL below

https://edge.vinkius.com/vk_preview_TNPAyMoLBdRgg0V03V756QPLYgLy7LpzP9dKkeC7/mcp

② Claude Code (terminal)

claude mcp add --transport http podcast-sponsorship-calculator https://edge.vinkius.com/vk_preview_TNPAyMoLBdRgg0V03V756QPLYgLy7LpzP9dKkeC7/mcp

③ Claude Desktop

Add to claude_desktop_config.json:

{
  "mcpServers": {
    "podcast-sponsorship-calculator": {
      "url": "https://edge.vinkius.com/vk_preview_TNPAyMoLBdRgg0V03V756QPLYgLy7LpzP9dKkeC7/mcp"
    }
  }
}

Get full access on Vinkius

The preview token above works for testing. Powered by Vinkius.