Placer.ai

Placer.ai MCP Connector for Claude

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Access foot traffic analytics — track visit trends, demographics, and trade areas directly from any AI agent.

10 tools Official Updated Jun 28, 2026 Official Vinkius Partner

Connect your AI agents to Placer.ai, the leading location intelligence platform. This MCP provides 10 tools to retrieve accurate foot traffic analytics, visitor demographics, and market rankings for millions of locations.

What you can do

  • Visitation Metrics — Retrieve estimated visits and trends for specific venues and brands with historical context
  • Demographic Profiles — Understand visitor characteristics, including population estimates and trade area data
  • Competitive Benchmarking — Access location rankings to compare performance against industry peers and category leaders
  • Trade Area Analysis — Identify the True Trade Area (TTA) polygon for any point of interest to see where visitors come from

How it works

  1. Subscribe to this server
  2. Request API access at placer.ai/placer-api
  3. Obtain your API Key from the Placer.ai developer portal
  4. Identify the POI IDs for the locations you want to track
  5. Connect your account to Vurb to start orchestrating location intelligence.

Who is this for?

  • Retailers & Real Estate — analyze store performance and identify expansion opportunities based on movement data
  • Market Researchers — track physical consumer behavior and visitation trends at scale
  • Data Analysts — integrate real-world traffic metrics into financial and operational models
location-intelligencefoot-trafficretail-analyticsconsumer-behaviormarket-researchplacerai

10 tools expose this connector's capabilities to your AI agent.

get_demographics

Get visitor demographics estimates

get_poi_details

Get complete details for a specific POI

get_rankings

Get location performance rankings

get_same_store_visits

Retrieve same-store foot traffic metrics

get_api_status

Check Placer.ai API operational status

get_trade_area

Get True Trade Area (TTA) coordinates

get_trends

Get visit trends over time

get_visits

Retrieve foot traffic visit counts

list_properties

ai account. List properties associated with your account

search_poi

Search for specific locations or brands

See how to talk to your AI agent using Placer.ai.

Get the foot traffic trends for POI ID 'poi_123' for the last month.

Retrieving location metrics... I've found the trends for 'Central Mall' (ID: poi_123). Visits are up 15% compared to last month, with the highest traffic occurring on Saturdays between 2 PM and 6 PM. Would you like a breakdown by day?

Search Placer.ai for 'Walmart' locations in Miami and show their IDs.

Searching the Placer.ai database... I found 3 Walmart locations in Miami: 1. Walmart Supercenter (ID: w_1), 2. Walmart Neighborhood Market (ID: w_2)... Which one would you like to analyze?

What is the demographic profile for the visitors of POI 'poi_abc'?

Fetching population estimates for 'Oak Plaza' (ID: poi_abc)... The visitor base is primarily aged 25-44 (42%), with a median household income of $75,000. Most visitors reside within a 5-mile radius.

Yes! Use the `get_trends` tool with the POI ID. Your agent will return day-over-day or week-over-week visit changes for that specific location.

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