Where do I find my Personal Access Token?

In Optimizely, go to **Profile Settings** > **API Access** and generate a new Personal Access Token. Ensure it has the necessary permissions for the projects you want to manage.

Can I start an experiment that is in draft mode?

Yes, using the `start_experiment` tool will attempt to set the status to 'running'. However, Optimizely requires the experiment to be valid and fully configured before it can transition from draft to running.

How do I find my Project ID?

You can use the `list_projects` tool to see all projects associated with your account along with their IDs. You can also find it in the URL when viewing a project in the Optimizely dashboard.

Optimizely MCP Connector for Claude

A+

Manage A/B tests and feature flags via Optimizely — list projects, track experiments, and toggle features directly from any AI agent.

10 tools Official Updated Jun 28, 2026 Official Vinkius Partner

More Details Connect to Claude

Connect your Optimizely account to any AI agent and take full control of your experimentation and feature management workflows through natural conversation.

What you can do

Project Overview — List all projects and retrieve detailed metadata to maintain a clear view of your workspace.
Experiment Management — List experiments, check current status (running, paused, draft), and retrieve detailed configurations.
Feature Flag Tracking — List feature flags and inspect their definitions across different projects.
Audience & Event Auditing — List defined audiences and conversion events to verify your targeting and tracking setup.
Live Controls — Start or pause experiments directly through the agent to react quickly to results or issues.

How it works

Subscribe to this server
Enter your Optimizely Personal Access Token
Start managing your experiments from Claude, Cursor, or any MCP client

Who is this for?

Product Managers — quickly check the status of an experiment or toggle a feature flag while reviewing product requirements.
Growth Engineers — audit experiment configurations and audience definitions during implementation.
Data Scientists — retrieve experiment metadata and event definitions for analysis tasks.

ab-testingfeature-flagsexperimentationdigital-experienceproduct-analytics