ON24

ON24 MCP Connector for Claude

A+

Host enterprise webinars and virtual events that generate pipeline with interactive engagement tools and first-party intent data.

12 tools Official Updated Jun 28, 2026 Official Vinkius Partner

Connect your ON24 account to any AI agent and take full control of your digital event orchestration and audience engagement through natural conversation. ON24 is the leading platform for webinars and virtual environments, and this integration allows you to retrieve webinar metadata, manage attendee registrations, and analyze participation intelligence directly from your chat interface.

What you can do

  • Webinar & Event Orchestration — List all managed webinars and retrieve detailed event metadata programmatically to ensure your digital marketing calendar is always synchronized.
  • Registrant Lifecycle Management — Enroll new attendees and monitor registration lists directly from the AI interface to track campaign reach and conversion.
  • Audience & Participation Intelligence — Access and monitor attendee analytics and elite-level engagement metadata via natural language to drive better event ROI.
  • Hub & Experience Control — List your organization's hubs and target experiences using simple AI commands to maintain a clear overview of your digital presence.
  • Operational Monitoring — Track system responses and manage survey metadata to ensure your attendee feedback loops are always optimized.

How it works

  1. Subscribe to this server
  2. Enter your ON24 Client ID, Access Token Key, and Access Token Secret from your integration settings
  3. Start managing your virtual events from Claude, Cursor, or any MCP-compatible client

No more manual logging into dashboards to check registration counts. Your AI acts as a dedicated event manager or digital marketing coordinator.

Who is this for?

  • Event Marketers — quickly retrieve registration summaries and monitor attendee engagement without switching apps.
  • Demand Generation Teams — automate the retrieval of lead metadata and track conversion from digital events via natural conversation.
  • Developers — integrate real-time webinar data and attendee analytics directly within the chat.
webinarsvirtual-eventsaudience-engagementlead-generationevent-analyticsattendee-management

12 tools expose this connector's capabilities to your AI agent.

create_webinar

Create a new webinar

get_account_info

Check account status

get_attendee_analytics

Get attendee engagement data

get_elite_analytics

Get high-level Elite analytics

get_webinar

Get webinar details

list_deleted_events

List recently deleted events

list_engagement_hubs

List Engagement Hubs

list_registrants

List webinar registrants

list_survey_responses

List survey answers

list_target_experiences

List Target experiences

list_webinars

List all webinars

register_attendee

Register a participant for a webinar

See how to talk to your AI agent using ON24.

List all my upcoming webinars in ON24.

I've retrieved your webinars. You have 3 upcoming events including 'Q4 Product Roadmap' and 'AI Best Practices'. Which one would you like to see registration counts for?

Show me the registration list for my upcoming webinar on AI trends.

Your webinar "AI Trends 2025" (event ID: evt_4821) has 287 registrants. 62% are from enterprise companies, 23% from mid-market, and 15% from small business. The top 3 countries represented are United States (41%), United Kingdom (18%), and Germany (12%). 34 registrants came through your LinkedIn promotion.

Get the engagement analytics for webinar evt_3901 including attendance and poll results.

Webinar evt_3901 "Product Launch Q1" had 412 registrants and 298 attendees (72% attendance rate). Average watch time was 38 minutes out of 45. The poll "Which feature excites you most?" received 234 responses, with "AI automation" leading at 54%. The Q&A section had 67 questions submitted, 42 answered live.

Yes! Use the `get_webinar` tool with the Event ID. Your agent will respond with complete metadata for the webinar, including total registrants and event status in seconds.

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