MCP For Claude Marketplace
Media Mix Efficiency Calculator

Media Mix Efficiency Calculator MCP Connector for Claude

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Calculate channel efficiency (CPL, CPA, ROAS) and get a data-driven budget reallocation plan to maximize conversions.

3 tools Official Updated Jun 28, 2026 Official Vinkius Partner
More Details Connect to Claude

Are you unsure where your marketing spend is providing the best return? In today's complex digital landscape, simply running ads isn't enough; you must know precisely which channels deliver the highest value per dollar. Many businesses struggle with siloed data--they track spend and leads, but they lack a unified view of true profitability.

This tool solves that by providing end-to-end marketing performance analysis. It first uses the calculate_channel_metrics function to compute core efficiency ratios (Cost Per Lead, Cost Per Acquisition, ROAS) for every channel you feed it. Next, the rank_channel_efficiency tool takes these raw metrics and calculates a weighted composite score, identifying your top-performing channels based on whether your goal is lead volume or revenue maximization. Finally, the powerful propose_budget_reallocation function takes this ranking and mathematically recommends exactly how to shift your total budget across all channels to achieve maximum projected conversions while staying within your defined spending limit.

The advantage is clear: you move from guessing where to spend money to executing a proven, optimized plan for measurable growth.

media-mix-modelingroascpaoptimizationbudget-allocation

3 tools expose this connector's capabilities to your AI agent.

rank_channel_efficiency

Rank marketing channels by composite efficiency score

propose_budget_reallocation

Propose budget reallocation to maximize conversions within total budget

calculate_channel_metrics

Calculate efficiency metrics (CPL, CPA, ROAS) for a marketing channel

See how to talk to your AI agent using Media Mix Efficiency Calculator.

I spent $10,000 total. Google Ads got me 500 leads for $3k and $20k revenue. Facebook got 800 leads for $4k and $16k revenue. Can you analyze this to tell me where I should spend next?

First, we run `calculate_channel_metrics` on both channels. Then, using `rank_channel_efficiency` with 'Revenue Maximization' as the goal, we get a ranked list. Finally, we pass everything to `propose_budget_reallocation` with $10,000 total budget for the optimized plan.

Please calculate the raw metrics for a new channel: 20 leads, $500 spent, and generated $10,000 in revenue.

Calling `calculate_channel_metrics` with the specified parameters. This returns CPL, CPA, and ROAS for this single channel, giving you a baseline score to compare against existing channels.

I want the best possible plan to generate as many leads as possible with my $50,000 budget. My current metrics are: [list of complex JSON array].

The system will use `rank_channel_efficiency` setting the primary goal to 'Lead Generation Volume'. It then feeds that ranking to `propose_budget_reallocation` using $50,000 as the total budget, providing a concrete spending plan.

Profitability requires calculating the Return On Ad Spend (ROAS). You must first run `calculate_channel_metrics` to get the ROAS for each channel. Then, use `rank_channel_efficiency` to get a composite score that weights this ROAS against your primary goal.

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