What is Earned Media Value (EMV)?

EMV represents the monetary value of the exposure and engagement generated by an influencer, calculated as what that same reach would have cost through traditional paid advertising.

How does this tool help with campaign profitability?

By using `get_conversion_economics`, you can project the total lifetime revenue and ROI of a campaign by factoring in conversion rates and customer lifetime value (LTV).

Can I compare influencer performance to Facebook or Instagram ads?

Yes, the `compare_to_paid_social` tool allows you to input your influencer CPA and a benchmark CPA from paid social channels to see the efficiency delta.

Influencer ROI Calculator MCP Connector for Claude

A+

Calculate the financial impact, EMV, and profitability of influencer marketing campaigns.

3 tools Official Updated Oct 1, 2026 Official Vinkius Partner

More Details Connect to Claude

This MCP server provides specialized analytical tools to quantify the media value and economic efficiency of influencer partnerships. Use get_engagement_valuation to determine Earned Media Value (EMV) and Cost Per Engagement (CPE). Use get_conversion_economics to analyze campaign profitability, including estimated conversions, CPA, and projected lifetime revenue based on LTV. You can also use compare_to_paid_social to evaluate how influencer performance compares against standard paid social benchmarks.

influencer-marketingroiemvcpacampaign-analysis

Connect to Claude

Subscribe on Vinkius, then add this connector to Claude.ai or Claude Code.

① Claude.ai (web app)

Go to Settings → Connectors → Add custom connector
Paste the MCP endpoint URL below

https://edge.vinkius.com/vk_preview_vW2KGQ5hHapt1J8S3yr8Ql0fIt8ChJKh9gGwUCrw/mcp

② Claude Code (terminal)

claude mcp add --transport http influencer-roi-calculator https://edge.vinkius.com/vk_preview_vW2KGQ5hHapt1J8S3yr8Ql0fIt8ChJKh9gGwUCrw/mcp

③ Claude Desktop

Add to claude_desktop_config.json:

{
  "mcpServers": {
    "influencer-roi-calculator": {
      "url": "https://edge.vinkius.com/vk_preview_vW2KGQ5hHapt1J8S3yr8Ql0fIt8ChJKh9gGwUCrw/mcp"
    }
  }
}

Get full access on Vinkius

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