MCP For Claude Marketplace
Influencer ROI Calculator

Influencer ROI Calculator MCP Connector for Claude

A+

Calculate the financial impact, EMV, and profitability of influencer marketing campaigns.

3 tools Official Updated Jun 28, 2026 Official Vinkius Partner
More Details Connect to Claude

This MCP server provides specialized analytical tools to quantify the media value and economic efficiency of influencer partnerships. Use get_engagement_valuation to determine Earned Media Value (EMV) and Cost Per Engagement (CPE). Use get_conversion_economics to analyze campaign profitability, including estimated conversions, CPA, and projected lifetime revenue based on LTV. You can also use compare_to_paid_social to evaluate how influencer performance compares against standard paid social benchmarks.

influencer-marketingroiemvcpacampaign-analysis

3 tools expose this connector's capabilities to your AI agent.

get_engagement_valuation

Determines the media value and engagement efficiency of a campaign

compare_to_paid_social

Compares influencer campaign efficiency to paid social benchmarks

get_conversion_economics

Analyzes campaign profitability based on conversions and customer value

See how to talk to your AI agent using Influencer ROI Calculator.

Calculate the EMV for an influencer campaign that cost $500, reached 50,000 people, had a 5% engagement rate, and a CPM benchmark of $10.

The `get_engagement_valuation` tool would return an Earned Media Value (EMV) of $500 and a Cost Per Engagement (CPE) of $0.20.

Analyze the profitability of an influencer campaign with $1000 cost, 10,000 reach, 2% engagement rate, 1% conversion rate, and $50 LTV.

The `get_conversion_economics` tool would return 2 estimated conversions, a CPA of $500, projected lifetime revenue of $100, and an ROI of -90%.

Compare an influencer CPA of $5 to a paid social benchmark CPA of $8.

The `compare_to_paid_social` tool would show an efficiency delta of 37.5% and a performance status of 'Outperforming'.

EMV represents the monetary value of the exposure and engagement generated by an influencer, calculated as what that same reach would have cost through traditional paid advertising.

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