Google Ads

Google Ads MCP Connector for Claude

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Equip your AI agent with direct access to Google Ads — manage search, display, and shopping campaigns, track conversions, and optimize ad spend without opening the Google Ads console.

8 tools Official Updated Jun 28, 2026 Official Vinkius Partner

Connect Google Ads to your AI agent and manage the world's largest advertising platform conversationally.

What you can do

  • Campaign Management — List, create, update, and pause search, display, shopping, video, and performance max campaigns.
  • Performance Analytics — Pull impressions, clicks, CTR, CPC, conversions, conversion value, ROAS, quality score, and search impression share.
  • Keyword Management — Add, pause, and optimize keywords with bid adjustments, negative keywords, and match type changes.
  • Audience & Targeting — Manage audience segments, location targeting, demographic adjustments, and remarketing lists.

How it works

  1. Subscribe to the Google Ads integration on the marketplace.
  2. Create OAuth credentials in Google Cloud Console (console.cloud.google.com → APIs & Services → Credentials → Create OAuth Client ID).
  3. Get your Google Ads Developer Token from your Manager account.
  4. Ask your AI agent to manage campaigns, pull reports, or optimize bids.

Who is this for?

  • PPC Managers — Monitor and optimize Google Ads campaigns with real-time conversational analytics.
  • E-commerce Brands — Track shopping campaign ROAS, product group performance, and conversion attribution.
  • Agencies — Manage multiple client Google Ads accounts from one unified interface.
campaign-managementroasconversion-trackingad-spendperformance-marketingppc

8 tools expose this connector's capabilities to your AI agent.

list_campaigns

List all Google Ads campaigns

get_campaign

Get campaign performance details

list_ad_groups

List ad groups in a campaign

list_ads

List ads in an ad group

list_keywords

List keywords in a campaign

get_account_budget

Get account budget info

get_performance_report

Get daily performance report

list_conversion_actions

List conversion tracking actions

See how to talk to your AI agent using Google Ads.

What's my Google Ads spend and ROAS this month?

This month: Total spend: $24,800. Clicks: 38,200. CTR: 4.2%. Avg CPC: $0.65. Conversions: 1,420. Conv value: $98,400. ROAS: 3.97x. Top campaign: 'Brand Search' (12.4x ROAS). Worst: 'Broad Match Discovery' (1.1x).

Which keywords have the lowest quality score?

5 keywords with quality score below 5: 'cheap software' (QS: 3, CPC: $2.40), 'buy online tool' (QS: 4, CPC: $1.90), 'best app' (QS: 3, CPC: $3.10), 'platform pricing' (QS: 4, CPC: $2.20), 'tool comparison' (QS: 4, CPC: $1.75). Recommendation: improve landing page relevance or pause.

Pause all shopping campaigns with ROAS below 2x.

Found 2 shopping campaigns below 2x ROAS. Paused: 'Electronics Clearance' (ROAS: 1.3x, $4,200 spend) and 'Accessories Broad' (ROAS: 1.7x, $1,800 spend). Estimated daily savings: ~$450.

You need three things: **1. OAuth Client ID & Secret:** - Go to **console.cloud.google.com**. - Navigate to **APIs & Services → Credentials**. - Click **Create Credentials → OAuth Client ID**. - Select **Web Application**, add redirect URIs, and copy the **Client ID** and **Client Secret**. **2. Developer Token:** - Log in to your Google Ads **Manager Account** (MCC). - Go to **Tools & Settings → Setup → API Center**. - Copy your **Developer Token** (start with a test token while pending approval). **3. Customer ID:** - Your 10-digit Google Ads account number (visible in the top right of the Google Ads console, formatted as XXX-XXX-XXXX). Paste all values below.

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