MCP For Claude Marketplace
Funnel Conversion Calculator

Funnel Conversion Calculator MCP Connector for Claude

A+

Calculate marketing funnel metrics step-by-step and project revenue gains from process improvements.

3 tools Official Updated Jun 28, 2026 Official Vinkius Partner
More Details Connect to Claude

Connect this Funnel Conversion Calculator to any AI agent. The funnel is a critical path: Awareness $\to$ Consideration $\to$ Intent $\to$ Purchase. If you don't know where the leaks are, optimizing anything is wasted effort.

Mechanism: This toolset provides three core functions:

  1. calculate_funnel_metrics: Establishes your baseline performance by calculating current conversion rates and projected revenue from a starting volume.
  2. identify_bottleneck: Analyzes the baseline results to pinpoint the exact stage (e.g., Consideration) where drop-offs are most severe relative to potential volume, showing you where effort matters most.
  3. simulate_improvement_impact: Allows you to run 'what-if' scenarios. By proposing percentage lifts in specific conversion rates, this function models the resulting additional purchases and the total monetary uplift (projected revenue gain).

The bridge this provides is direct: It connects raw marketing data volume into actionable financial projections, telling your team exactly how much more money a 1% improvement at the Consideration stage could generate.

conversion-ratesales-funnelrevenue-projectionbottleneck-analysiscac

3 tools expose this connector's capabilities to your AI agent.

identify_bottleneck

Returns the bottleneck stage name, relative loss percentage, and improvement leverage calculation. Identify the funnel stage with the highest relative drop-off rate

calculate_funnel_metrics

Calculate funnel conversion metrics across Awareness, Consideration, Intent, and Purchase stages

simulate_improvement_impact

Returns recalculated metrics, overall improvement percentage, additional purchases, and revenue uplift. Simulate projected financial uplift from targeted funnel stage improvements

See how to talk to your AI agent using Funnel Conversion Calculator.

Run the initial analysis. Start with 10,000 leads and assume A->C is 25%, C->I is 30%, and I->P is 70%. The average customer value is $150.

The `calculate_funnel_metrics` tool shows a baseline revenue of $3,150. The bottleneck appears to be Consideration, which has the highest relative drop-off.

I want to model an improvement. Let's assume we can improve Consideration by 10% (30% -> 33%) and Intent by 5% (70% -> 73%). Recalculate the impact.

Using `simulate_improvement_impact`, we project that these targeted improvements increase total purchases by 450 units, resulting in a $67,500 projected revenue uplift.

Identify the bottleneck for this quarter's data snapshot (A->C: 20%, C->I: 40%, I->P: 65%). Initial volume was 8,000. ARPC is $140.

The `identify_bottleneck` tool confirms that the Consideration stage presents the highest relative loss point, requiring immediate focus to maximize return on investment.

No. The `calculate_funnel_metrics` function establishes your baseline, but the real power comes from using `identify_bottleneck`. This second tool finds the weakest point, and then you use `simulate_improvement_impact` to quantify the financial value of fixing it.

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