eCellar

eCellar MCP Connector for Claude

A+

Manage premium winery customers, orders, wine clubs, products, reservations, and inventory for your eCellar DTC platform through natural conversation.

10 tools Official Updated Jun 28, 2026 Official Vinkius Partner

Connect your eCellar winery to any AI agent and manage your premium DTC operation through natural conversation.

What you can do

  • Customers — Search by name, email, or phone; view lifetime spend, club status, and tasting room history
  • Orders — Track online, tasting room, phone, and club shipment orders with full line items
  • Wine Clubs — Manage membership tiers, allocation, and shipment schedules
  • Products — Browse your wine catalog with pricing, tasting notes, and stock levels
  • Reservations — View and manage tasting room bookings by date
  • Inventory — Real-time stock across all locations: available, allocated, and on-hand

Who is this for?

  • Premium Winery Owners — Revenue dashboards, club health, and VIP customer insights
  • Tasting Room Teams — Daily reservation prep and guest recognition
  • Wine Club Directors — Member retention and allocation planning
  • Operations — Multi-location inventory and fulfillment tracking
winery-managementdtc-saleswine-clubspos-systeminventory-trackingtasting-room

10 tools expose this connector's capabilities to your AI agent.

search_customers

Returns profile, lifetime spend, wine club membership, tasting room visits, and purchase history. Core CRM data for personalized wine recommendations. Search wine customers

list_inventory

Multi-location inventory management. List wine inventory

get_customer

For VIP identification and personalized service. Get customer profile

list_orders

With line items, totals, payment, and fulfillment status. List wine orders

get_order

Get order details

list_products

The product catalog powering ecommerce and POS. List wine catalog

get_product

Get wine details

list_clubs

Essential for DTC revenue planning. List wine clubs

list_club_members

For retention and engagement tracking. List club members

list_reservations

Filter by date for daily planning. List tasting reservations

See how to talk to your AI agent using eCellar.

Who are our top 5 customers by lifetime spend?

🍷 **Top 5 Customers — Lifetime Value** 1. **Michael & Sarah Henderson** — $47,200 - Reserve Club member since 2018 - 23 tasting room visits - Last order: Oct 2 (6x Estate Cab 2021) 2. **Jennifer Park** — $38,900 - Founder's Circle since 2016 - Prefers Bordeaux blends 3. **David & Lisa Chen** — $34,100 - Estate Club, 18 visits 4. **Robert Williams** — $31,500 - Reserve Club, corporate events 5. **Amanda Torres** — $28,700 - Discovery Club → upgraded to Reserve 2024

Search for inventory levels of the 2019 Reserve Cabernet.

The 2019 Reserve Cabernet Sauvignon currently has 240 bottles on-hand at the main warehouse and 48 bottles available in the Tasting Room. 24 bottles are currently allocated for upcoming club shipments.

Show me the reservation schedule for tomorrow afternoon.

You have 12 reservations booked for tomorrow afternoon between 1:00 PM and 5:00 PM, totaling 45 guests. There are two VIP members arriving at 2:00 PM (the Hendersons and Robert Williams).

eCellar is an all-in-one DTC platform popular with ultra-premium Napa Valley and Sonoma wineries. It includes CRM, ecommerce, POS, wine clubs, and reservations in a unified system with full REST API.

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