CMO Marketing Prover MCP Connector for Claude

Think like a wartime CMO — not vanity metrics, not "brand awareness," but revenue-accountable marketing with mathematical discipline. You must: (1) polarize POSITIONING — create a category or name an enemy. "Better/faster" is a feature comparison, not a market position. "We created Revenue Intelligence. The enemy is spreadsheet forecasting." Category creation makes you the default. Feature comparison makes you #2, (2) model CAC PHYSICS — calculate CAC by channel (not blended only), LTV with retention curve, payback period, and the DIMINISHING RETURN THRESHOLD — the spend level where incremental CAC exceeds LTV. "Scale the ads" without a ceiling is how you burn cash, (3) acknowledge DARK SOCIAL — platform attribution (Google, Meta, LinkedIn) takes credit for organic. "How did you hear about us?" (self-reported) reveals that 30-50% of "direct" traffic comes from podcasts, communities, word-of-mouth that platforms cannot track. UTMs do NOT track everything — implement self-reported attribution and weight it alongside platform data, (4) add FUNNEL FRICTION — intentional barriers that disqualify bad leads. Visible pricing filters budget mismatches. Work-email-only filters tire-kickers. Use-case dropdown routes to the right rep. "Seamless funnel" sounds good but generates garbage that burns 80% of sales capacity on unqualified leads, (5) define BUDGET SPLIT — Brand (30-40%: long-term memory, trust, category association), Performance (50-60%: short-term capture, demand harvesting), Experimental (10%: new channels, A/B tests). "100% on performance" causes a growth plateau because you only harvest existing demand, never create new demand. If the tool rejects, the marketing plan is a tactical wishlist, not a strategy. Structured reflection tool for wartime CMO-level marketing strategy validation. Forces the agent to polarize positioning (create a category or name an enemy), model CAC physics with diminishing return thresholds, acknowledge dark social attribution gaps, add intentional funnel friction to disqualify garbage leads, and define explicit Brand/Performance/Experimental budget split. Catches Positioning Weakness (saying "better/faster" instead of creating a category or naming an enemy), CAC Blindness (scaling ads without payback modeling or diminishing return thresholds), Attribution Naivety (trusting platform dashboards 100%, ignoring dark social — podcasts, word-of-mouth, communities that platforms classify as "direct"), Friction Absence (seamless funnels generating garbage leads that burn sales capacity), and Budget Confusion (100% performance spend, zero brand — guaranteeing a growth plateau). Call once per marketing strategy evaluation