How is the Instagram ROI calculated?

The ROI is calculated by multiplying your expected likes by a social value of 0.5 SGD and dividing that by your total cost (brunch cost plus time cost).

What is included in the total cost?

The total cost includes the direct price of the brunch and the opportunity cost of your time spent waiting and eating.

Can I compare two different cafés?

Yes, you can use the `compare_venue_efficiency` tool to see which venue provides a higher Instagram ROI.

Brunch Cost & Instagram ROI Calculator MCP Connector for Claude

A+

Calculate the economic efficiency and social ROI of your café visits.

3 tools Official Updated Oct 1, 2026 Official Vinkius Partner

More Details Connect to Claude

This MCP server provides tools for content creators to evaluate the financial and social value of dining experiences. Use calculate_brunch_metrics to determine your cost per photo and Instagram ROI based on brunch expenditure, wait times, and expected engagement. You can also use get_location_vibe to understand the atmosphere of different districts or compare_venue_efficiency to decide which café offers the best value for your content creation.

instagramroibrunchcontent-creationsingapore

Connect to Claude

Subscribe on Vinkius, then add this connector to Claude.ai or Claude Code.

① Claude.ai (web app)

Go to Settings → Connectors → Add custom connector
Paste the MCP endpoint URL below

https://edge.vinkius.com/vk_preview_vSot1xmb1PGy2SzmtkIuFbMMCs84RKkbmPYN8o5q/mcp

② Claude Code (terminal)

claude mcp add --transport http brunch-cost-instagram-roi-calculator https://edge.vinkius.com/vk_preview_vSot1xmb1PGy2SzmtkIuFbMMCs84RKkbmPYN8o5q/mcp

③ Claude Desktop

Add to claude_desktop_config.json:

{
  "mcpServers": {
    "brunch-cost-instagram-roi-calculator": {
      "url": "https://edge.vinkius.com/vk_preview_vSot1xmb1PGy2SzmtkIuFbMMCs84RKkbmPYN8o5q/mcp"
    }
  }
}

Get full access on Vinkius

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