Basis Technologies

Basis Technologies MCP Connector for Claude

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Manage your Basis DSP campaigns, tactics, and ads directly from any AI agent.

10 tools Official Updated Oct 1, 2026 Official Vinkius Partner

Connect your Basis Technologies (formerly Centro) account to any AI agent and orchestrate your programmatic advertising workflows through natural conversation.

What you can do

  • Campaign Management — List all media buying campaigns and fetch detailed metadata from the Basis cloud.
  • Tactic Optimization — Query and inspect specific tactics (line items) to understand targeting, pacing, and bidding strategies.
  • Ad Creative Audit — List all ad creatives and verify statuses across your digital advertising portfolio.
  • Performance Analytics — Retrieve real-time delivery statistics and KPIs for campaigns and tactics to drive data-informed decisions.
  • Client & Brand Oversight — Maintain a clear view of all advertisers and brands managed within your organization.

How it works

  1. Subscribe to this server
  2. Enter your Basis DSP Access Token
  3. Start optimizing your ad spend from Claude, Cursor, or any MCP-compatible client

Who is this for?

  • Media Buyers & Planners — instantly check campaign statuses and pacing without navigating complex DSP dashboards.
  • AdOps Teams — audit ad creatives and tactic configurations straight from your workflow tools.
  • Account Managers — retrieve performance reports for clients on the fly during meetings or via automated summaries.
programmatic-advertisingmedia-buyingcampaign-managementad-techtactic-optimization

10 tools expose this connector's capabilities to your AI agent.

list_tactics

List all Basis DSP tactics (line items)

get_tactic

Provide the tactic ID as a required parameter. Get specific Basis tactic details

list_campaigns

List all Basis DSP campaigns

get_campaign_performance

Provide the campaign ID as a required parameter. Get performance metrics for a campaign

list_ads

No filters are supported for this list. List all ad creatives

list_brands

No filters are supported for this list. List all brands

list_clients

No filters are supported for this list. List all clients/advertisers

get_ad

Provide the ad ID as a required parameter. Get specific ad details

get_campaign

Provide the campaign ID as a required parameter. Get specific Basis campaign details

get_tactic_performance

Provide the tactic ID as a required parameter. Get performance metrics for a tactic

See how to talk to your AI agent using Basis Technologies.

List all active campaigns in my Basis account.

I've retrieved 3 active campaigns: 'Summer Sale 2024' (ID: 88231), 'Retargeting Q3' (ID: 88245), and 'Brand Awareness' (ID: 88250). Which one would you like to inspect further?

Show performance stats for campaign 88231.

Campaign 'Summer Sale 2024' (88231) has delivered 1.2M impressions with a CTR of 0.45%. Total spend is $5,400 against a $10,000 budget. Pacing is currently on track.

List all tactics associated with my account.

I found 5 tactics currently configured. Notable ones include 'Audience: Home Owners' and 'Geo: New York Metro'. Would you like the full details for any of these?

Yes! Use the `get_campaign_performance` tool with the Campaign ID. Your agent will fetch the latest KPIs including impressions, clicks, and spend directly from the Basis analytics engine.

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